A Wegmans Product Rebrand!
Welcome to your new favorite snack! For this project, I focused on illustration being the driving selling point for the product while I worked within existing brand guidelines. I redesigned Wegmans Fruit and Grain Bars to include characters that will sell more to children and parents. These five Dinobuddies allow you to customize your dinosaur so kids can make any creation they want! I wanted to create a product that was healthy, educational, interactive, recognizable, and fun!
(Not affiliated with Wegmans)
