A Beverage Packaging Concept!
So Good is a non-alcoholic beer that offers a fun alternative to drinking alcohol in social settings like sports games! And, as the name says, it’s So Good. With four varieties each referencing classic Boston flavors and locations, each brew goes perfect with watching the city of champions. Since the brew is for social settings, it will be sold at locations across New England like Fenway Park, TD Garden, Gillette Stadium and Boston Calling.
can design
thirsty? try a crahnberry bahg with cranberry, section 42 row 37 with ginger & apple, bahstahn creme with Vanilla & cinnamon, and tea party with Orange & blueberry. each flavor has unique colors and illustrations while still remaining instantly recognizable on shelves.
box design
we always have New Englanders in mind, so we made our box look subtly like a dunkin donuts munchkin box so you would want it more. on our box you can also find nutritional facts, and our story if you want to learn more about your favorite alcohol alternative brand.
print ads
digital ads
merchandise
customer experience
this concept drink cart provides a fun game day experience for fans to grab a brew on jersey street before a day in americas oldest ballpark.
